JioMart debuts as Reliance’s e-commerce

JioMart aims to offer free home delivery along with over 50,000 grocery products and no questions asked return policy.

Reliance Industries Limited (RIL) is set to take Amazon and Flipkart by starting its e-commerce venture called JioMart. Run by Reliance Retail, which is the retail arm of RIL, the new venture has been initially launched a pilot for customers in Navi Mumbai, Thane and Kalyan. However, it will gradually expand across India.
 
RIL Chairman and Indian billionaire Mukesh Ambani signaled it for the first time in an e-commerce venture, calling it a “new commerce initiative” last year. The Mumbai-based company is projected to add over three crore offline retailers with more than 200 million households in the country through the latest venture, Ambani said at RIL’s 42nd Annual General Meeting (AGM) in August.
 
To close its e-commerce operations, Reliance Retail has started taking pre-registration for JioMart. The new venture is deferred to offer a portfolio of more than 50,000 grocery products, such as free home delivery against the lowest minimum price, no questions asked, and express delivery promises, as official JioMart.
 
The website highlights which specifies the transaction of the enterprise.
“Desh ki nayi dukan” (Desh ki nai shop). These benefits will help Reliance persuade customers who are using Amazon and Flipkart for grocery shopping.
According to a Mint report, Reliance Retail has sent an invitation to Jio users to register for JioMart and get an early discount. The website of the venture shows that the initial customers will get Rs. 3,000 for pre-registration.
 
Instead of establishing its core warehousing, Reliance is building JioMart on an online-to-offline (O2O) marketplace, under which it will source groceries from nearby merchants, previously from Amazon Prime Now and Grofers Was similar. This means that the new venture will emerge as a platform for offline retailers to cater to online-focused customers in their locality.
 
“Our beta tests with thousands of merchants across many locations in the country set up a new commerce base with a significant increase in sales and margin improvement for participating merchants. We are now getting ready to set the stage on a larger scale, ”Ambani said while addressing the 42nd AGM earlier this year.
 
JioMart is initially said to host every day staples, soaps, shampoos, and other items in the household. Which allows the shipping of foodstuffs within two hours to Amazon’s Prime Now tough.

The JioMart website states that Reliance is ready to bring exclusive Android and iOS apps in the coming future. The JioMart app will allow users to place orders directly from their mobile devices. We have reached out to Reliance Retail for clarity on development and will update this location when we hear back.

In March, Reliance agreed to acquire the logistics services platform Grab a Grub to expand its e-commerce venture. The company was also seen to tackle software company C-Square which deals with solutions for distributors, retailers, online e-commerce and sales force automation.
 
In addition to acquisitions focused exclusively on online retail operations, Reliance is expanding its presence in the world of artificial intelligence (AI) and the Internet of Things (IoT) to develop new experiences for e-commerce customers.

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