Flipkart do changes in the return policy on increasing fraud
This is the first such change in Flipkart’s return policy that will directly affect consumers under the new parent Walmart.
Consumers buying Winter Fashion and lifestyle products on Flipkart will get less time to return the products as Walmart-owned e-tailer tightens its return policy. Flipkart is reducing the return window for the segment to 10 days from 30 days in advance, suspecting fraudulent orders by consumers, resulting in ‘huge increases’ in returns.
Flipkart has told its merchants about the change in sales of these goods. This is the first such change in its return policy with a direct impact on consumers under the new parent Walmart. Fashion is one of the top three categories driving its gross sales with smartphones and large devices. In terms of margins, fashion is the highest for e-tailers, including Flipkart.
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Broadly speaking, lifestyle and clothing were the only verticals that allowed a 30-day return or replacement on Flipkart according to its website. All other categories allow only a 10-day period after the policy changes during 2016–17.
It is suspected that consumers may have ordered new winter clothing and other products at a staggering pace, and then returned it after weeks of use, allowing Flipkart to pursue this change in its policy For, people said about this case. Higher rates of return are eliminated by adding operating costs for both e-commerce companies and their sellers.
This is the first time Flipkart is making such changes in the fashion and lifestyle segment, which is one of the merchants that sell on Flipkart. “Typically 15-20% of orders placed during the average business day are returned or replaced. This time, it should be very much that Flipkart saw the trend and took this step, ”said this person.
In comparison, Amazon is offering a 30-day return period for fashion and lifestyle products here, according to its website. Amazon has a 10-day window for returns in areas such as consumer electronics and smartphones.
“To reduce these fraudulent activities and protect you from such fraudulent buyers, the return policy is being changed from 30 days to 10 days for vertical listings,” Flipkart told merchants. TOI has reviewed the communication. “Remember also that this change has been made to protect your interest and to protect you from cheating” They added Blazers, sweaters, sweatshirts, jackets and thermal are some of the types that will fall under the new policy.
A Flipkart spokesperson confirmed the development. “To ensure that we continue to protect the interests of millions of vendors, particularly small businesses, on our platform, we have changed the time frame of our return / replacement policy to certain lifestyle categories in line with industry best practices has changed.
This will reduce the chances of misuse and will also drive more capacity vehicles which will ultimately help our vendors and bring a wide and affordable selection of products to millions of customers on our platform, the spokesperson said.